Excellence rarely breaks down because of a bad idea. More often, it stalls because the wrong people were left out of the conversation. Every project, every initiative and every attempt to improve performance depends on stakeholder engagement, whether that’s the people affected by the change or the individuals with the authority to accelerate it, delay it or quietly kill it altogether.
One of the best examples comes from Disney in the early 1990s. At the height of its animation comeback, one project had all the confidence, attention and internal momentum. The other was viewed as the weaker bet. But over time, through deliberate stakeholder engagement, that perception shifted. Leadership became more involved, belief grew, momentum changed direction and the so-called secondary project became one of the biggest animated films ever made. Can you guess which one? Listen in to find out!
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