In Spain, there is a centuries-old tradition in which teams build towering human pyramids – sometimes up to ten levels high – through extraordinary trust, coordination, and collective discipline. It’s a powerful analogy for business excellence. No one climbs unless the base is solid. No one moves without rhythm. And no one improvises at level nine.
Yet in business, we often launch bold strategies with vague ambition and expect people to “figure it out.” Ishan shares a simple three-part formula to build a vision that actually sticks: a sharp, emotional tagline, a compelling image that energises, and zero wiggle room across the organisation.
Because excellence isn’t built with enthusiasm alone. It’s built with clarity. Stabilise the base, and only then can your tower truly rise.
To purchase a copy of Ishan’s book, Unlock:
https://ishangalapathy.com/books/
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